The banking or finance sector could
learn a trick or two from the online dating industry is laughable. After
all, while the former is heavily regulated, deeply complex and integral
to our economy; the latter is frivolous by comparison.
Dating, as is often said, is a numbers game! And organisations such
as Match.com, eHarmony and Zoosk rely on very sophisticated technology
as they sift through vast customer bases to create the most compatible
couples. Specially, they rely on data to build the most nuanced
portraits of their members that they can, so they can find the best
matches. This is a business-critical activity for dating sites – the
more successful the matching, the better revenues will be.
One of the ways they do this is through graph databases. These differ
from relational